A perfect event or product in the wrong time is often unnecessary. A bad event or product at the right time in the news cycle is often collected and used anyway.
What's the news cycle, and how it works?
Newspapers, blogs, TV channels and radio stations in all completely different news cycles.
Newspapers are printed in usually once daily at night. While many articles in blogs, which usually do not often do not post. Newspapers are essentially in a cycle of 24-hour news.
Blogs are updated frequently, but there are so many blogs so much variety, that it is difficult to make general statements about them. Most blogs are a person with a keyboard. You can publish tid, or three times a month. Other blogs are occupied for non-profit and full. However, it is not all day and night.
Television news, there is day and night, and not only the 24-hour cable channels such as CNN, MSNBC and FOX. The local television stations are a news program in the morning, a lunchtime show, a show from 5:00 to 10 or 23 hour show.
new radio is the most productive. A story is going to break at any time of day, and a new radio station - not a rock station, which sometimes read stories Associated Press - must complete 24 hours of content per day. So talk shows rather dark 0.00 bis 05.00 clock
Working in harmony with the news cycle
The more sensitive, while has a story, but you think of the news cycle and speak first.
The oldest trick in the book is to throw a bad story after 17 hours on Friday, to know that almost every journalist and editor returned home. Even major newspapers have a small crew at night and work weekends.
This trick does not work so well today, with blogs, radio stations and TV news increasingly important.
It is always a bad idea, message or planting announce a gold column of office hours. Your call will revert to the voice mail and e-mail in a pile of mud. When reporters and editors get to work in the morning, they tend to fall in all e-mails that appeared overnight. The delete key is training.
Send important things in the morning or afternoon to avoid, in the middle of the pile of garbage.
The longer a story is sensitive, must match the radio, television and blogs that are intended to break down faster bow than newspaper reports.
On the other hand, the most important and complex history, the more lean newspapers because they specialize in more serious stories and can get much more information in the document, short sound bites pictures radio and television, which is packed in two minutes as a story.
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