SMS marketing is marketing with a mobile phone. SMS stands for short server, also known as text messaging news.
In short SMS marketing is with a mobile device on marketing communications to interested consumers was transferred. This is an area that is gaining a lot of interest from small and large companies. What is of course understandable since 70% of the world population have a mobile phone. Only in America is 9 out of 10 people carry a mobile device carried out according to a study from Mobi Thinking.
An infographic developed by Microsoft hopes that by 2014, mobile internet usage will exceed desktop Internet usage. That makes sense, since as early as 2011 over 50% of all "local" searches are done from a mobile device.
SMS marketing is one of the direct and personal marketing forms, but how do you know if it's right for your business?
Although consumers rarely get business texts and the cost is a few cents per SMS, if purchased, especially in the mass as a business, it is important to exercise due diligence before jumping head.
Three things you should consider before jumping into the market for SMS:
How will you collect the mobile numbers for SMS marketing?
What are the pitfalls, if you be aware of when it comes to marketing text messages?
How will you send your SMS marketing messages?
Step 1: Collect mobile numbers for SMS marketing
Consumer cell phone numbers are sacred, so you may find that many of them are not as likely that you will give their cell phone number, as they are to your E-Mail. We all know what happened to most of them in terms of email marketing and have the right to fear that the same will have to happen with SMS marketing. To get your phone number, you will have great confidence in you and help a relationship. You also need to know what you intend to send a text message is for exclusive offers, not even by e-mail and social networks offer.
Be clear with your customers - and use when typing SMS marketing to customer guidelines:
- Guideline 1: - Messaging Rarely, maybe once a month, no more than twice a month.
- Guideline 2: - The offers are only for customers who share your mobile phone number with you by phone.
- Guideline 3: - SMS is used to evidence of quality, chic, such as the order comes, a reminder of an appointment or the next service appointment.
You are more likely to access their mobile phone number by following guidelines and make it clear to your customers that will be using your number.
You can Pay with a record sheet for recording, they ask, when talking on the phone, so that they. A form on your website, or a number that you can text to get text messages to subscribe Whatever you a copy of the authorization for SMS Marketing if you have problems, you will not regret it.
Step 2: Do your due diligence
As you collect the numbers and start using them in your SMS campaign sure to have measures in place that if a customer immediately removed withdrawals from the list, it is not illegal.
In fact, there are some laws that you should consider when it comes to mobile marketing.
Only Opt-In
You must receive before sending an SMS text message the customer's consent.
Sign off
With every message you send, you have an option to unsubscribe in the message, and if you choose this option to immediately unsubscribe you need.
Consider the cost
For customers who do not have unlimited text messaging plan, costs may be incurred if you put messages in the limit. You should the client that additional charges may apply if you do not inform on a plan with unlimited text messages.
These are only guidelines, be sure to consult a lawyer to ensure that you, with all its obligations before you have met in this marketing medium, it is your job to understand the relevant laws.
Step 3 - Setup, create and start your SMS campaign
Once you have collected your cell phone number, you confirm that you have followed all legal responsibilities, your marketing campaign to launch the Internet via SMS. I suggest using a third party for the third ensure that you pursue able return on investment for your campaign, add a message to log off and easily manage your database marketing including SMS are logged out. I must admit that my favorite right now is the SignalHQ suppliers. The interface is easy to use and with only 500 subscribers, it's free, you have nothing to lose.
