How to organize a press

A press conference - journalists say "media success" as shorthand - is much easier than a matter of the conference.

Not expect Reporter, a large production, and do not want. it is assumed that the media, the prostitution right questions. No speeches in advance. No dog and pony show. No PowerPoint presentations.

There are two basic types of prostitution and the media and improvised foot.

1) a permanent means prostitution

You see it every night on ESPN, with coaches and players wear suits instead of jerseys and answered questions from reporters after the game.

Officials often weekly prostitution in his office. President Teddy Roosevelt be used to invite journalists with him in the White House to talk, while a barber gave him his morning shave.

Other personalities are weekly meetings with reporters, cameras are not allowed. Some are more likely to record or on background; other media are full of prostitution with the TV cameras and microphones allowed Radio.

2) Impromptu

If there is breaking news, and there is little time to prepare a media success is much better than a full press conference option.

Think of it this way: if you advertise something, do it on your own schedule, and you can decide when and where and what to say.

If you respond to the message, which is not really a choice at the time. Should be immediately; If you wait too long, you will miss the news cycle.

Tips for a press conference:

Ask experts out there - with a press conference and other events, the time that you have notified you and your experts have the answers at hand. With the latest news and media success, there is usually no time. Journalists do not want to hear: "Let me immediately it with you."

Specified rules - is-the-record chat or journalists collect laptops and turn off the microphones? Or is it that deep? How long? All topics are fair game?