Thursday, August 21, 2014

Close more sales by a margin of food process

Lead nurturing is a fundamental process for sale. Not everyone who contacts you first ready to buy, but can help, education, information and key points that can help in the decision making process. This is the so-called lead nurturing.

Just consider the following statistics:

  • The organizations that feed your child to a lifetime of 45% in the ROI of lead generation in organizations that do not live. (Soure: Marketing Sherpa)
  • Products nourished child, on average, a 20% chance of not fed report tracks sales. (Source: DemandGen Report)
  • Trails are maintained 47% greater than unlined shopping child. (Source: The Annuitas Group)

Have I convinced you? Let's try some more.

  • Only 25% of the slopes are legitimate. This means that the other 75% are not willing to advance the sales process. (Source: Gleanster Research)
  • 65% of B2B companies have not established lead nurturing process. (Source: Marketing Sherpa)
  • Companies to implement lead nurturing generate 50% more sales ready leads cost 33% lower. (Source: Forrester Research)

As you can see, lead nurturing increases the chances of converting a prospect into a customer. The process of following up with your prospects can improve your buying decision process. So why is the majority of companies have no lead-nurturing process take place? It's simple, they do not know where to start. But this excuse is here and now. I will show you how to close more sales by a margin of food process and even go through an example of the order of lead nurturing.

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