5 Things Every Marketer should learn ...

If you have not heard of ALS Ice Cube challenge, I wonder if you've been walking around with their heads in the sand. The ALS Bucket Challenge is an excellent example of the power of social media to make something viral and create an impact on the effect of cause marketing nationally.

The ALS Ice Challenge is the perfect example of social media, philanthropy and celebrity combined to create a marketing campaign that exploded into a viral campaign. The challenge is, Pete Frates, baseball player, was diagnosed with the Boston College with ALS in 2012, although the story of how the challenge is onerous, the result is amazing and a real example of how social media can work if attributed efficiently and used for the benefit of others. Although Pete Frates Boston was the challenge. It will quickly spread nationwide in the USA to India.

According to a press release from Facebook, where most of the protest was raised more than 28 million people have the conversation with the posting or comment, or news about the challenge on June 1 came to August issued were reported ¹⁷ 1.7 videos on the challenge for the exchange on facebook million.

Personalities and celebrities have joined the challenge and helped the answers to rise. Participants are Mark Zuckerberg, Oprah Winfrey, Ben Affleck, Tyler Perry, Kobe Bryant and more.

So what marketing of this challenge to learn? How can we help reverse engineer the challenge to create our own incredibly successful marketing campaigns?

1. Arouse emotions
   Do not change the value of feelings underestimate, in a campaign. Peter Frakes helped ice cubes SLA personal challenge and a lot of videos that have been shared emotions dominate the landscape and rightly so. How do you use to make your marketing campaign personal emotions? How can you share their values and their priorities in his campaign? Evoke emotions is drawn in more people, and create a desire for them to take action and become part of.
   
2. Do not overload
   Keep your campaigns easy. We complicate oven and let our prospective customers and potential customers for what we want to do, ask. Think of the challenge - to keep things simple, the rules were simple, the action was simple. Take the challenge, make ice or make a donation to ALS - there was nothing complicated or confusing.
   
3. Timing is everything
   The challenge for the summer heat, it was the perfect time. It is also at the end of the summer, a popular time for family holidays, children are not in school and working hours are left lax due to reach children for the new school year. One could also say that if was not something that attracted people in the midst of a crisis in the country. Evening News stuck with a report on the stories of police brutality in Ferguson, Missouri on an unarmed teenager and increasing violence in the Middle East.

   The weather can make or break your marketing campaign. A few things that play at the moment of his campaign seasonality, psychology, responsiveness and unique business cycle. Create the opportunity to be able to react quickly to any situation, and that is over your competitors will give you an advantage.
   

4. Get personalities and celebrities involved
   Get public figures and / or celebrities can help their message. When celebrities and athletes took up the challenge ice cubes SLA has increased the risk of their followers and helped spread like wildfire. This is not always possible to remove the simplest element, but if it can be worthwhile. If national fame idea is out of your league and budget of course, there is nothing wrong with your account local market. Discuss what not regret.
   
5. Be clear on your goal
   Be clear on your goal, keep your eye on the goal. His campaign has a clear call to action. The goal of the challenge is to raise money by attracting new donors and potential. They managed to more than 40 million dollars in the July 29 to ^21. Compare ^August donations received that $ 2.1 million in previous years. They managed to reach their destination because they were clear. Be clear in your campaign - that's what you do to your audience?