Some say that project managers are good with the planning, documentation and budgets, but the lack of strategic and creative thinking. With the same line of thought that some would say are great creative marketing ideas, but lacks detail.
In today's market it is not uncommon for a person to do both, to manage projects and the market. As a buyer, you can not just think, plan and strategies, but also your responsibility to complete the program.
Project management provides many benefits to marketing, including:
- Create a clear plan for the coordination of activities and resources.
- Identifying a baseline that serves as a reference in the project management of marketing.
- The development of a calendar and schedule that everyone can follow.
Your project plan is a living document that is updated regularly, serve and assist in the management of the process. This will help you to monitor individual tasks, duration of planning, resource flows, milestones and responsibilities and dependencies, as well as the start and end date.
Most dealers are not project managers, often with project managers who work in large companies directly with the marketing team. However, small businesses or individual operations, you can not afford it. I think we all agree that the level of skills in project management is important in marketing, so if you have two roles, how to play to acquire these skills?
I found some online resources, project management courses that offer free or inexpensive. It can be a look if you are willing to put their skills to hone in project management.
- OxLearn marketing project management
Unlike other courses that I've found, this course is specifically involved in the dealers in project management. The concept of project management is introduced, and related disciplines such as market research, data of business cases and risk management. The level of the course is for beginners and advanced, and the course duration is 3 hours. It's not free, but reasonably priced. Completion of the courses is done through videos.
- Project introduction in the administration of the University of California
This is an internship from the University of California developed and offer through its OpenCourseWare program. This course will help you master the skills necessary to ensure that projects are completed on time and within budget. It will provide a solid understanding of the fundamentals of project management, including project scope, work breakdown structure, creating a project plan, creating a project budget and more. - Project Management by Alison
This course offers a course in project management. It seems a little larger than some of the others. It includes a case study in project management, history of project management and even interviews with project managers. It will guide you through the project management methodology, such as PERT charts, programming and the use of so-called critical path. If you instead want a practical approach, which could be the way for you to explore more of the methodology.
- Project introduction in the administration of canvas
This is a course that go to work individually in. You to be a fiction project and a real project of their choice. How to create two important elements in project management; Declaration overview of the project and the project structure. The courses are offered online and text. If you are interested in a short training that will help the right way is, would be my choice. - Effective project management of LatitudeU
This is a beginner's course in project management. LatitudeU offers short and easy to follow in combination with interactive activities to help you grasp the lesson concepts. The course will guide you through four phases of project management and includes a sheet help. Expected duration of the course is 2.75 hours, so that you can squeeze in a weekend.
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