How does the name recognition

To understand the nature of power and popularity Deities - and learn how to improve you customer ID or the organization - you understand how it works.

Our brains are not computers, the data in rows and columns small sharp save as a spreadsheet.

We are with information, bombed more than what we could remember, and our brains prune constantly, what is important and what needs to be thrown away.

Robin Dunbar British anthropologist studied the brains of primates. Dunbar has learned to predict the typical size of a troop of monkeys by measuring the size of the neocortex for this species.

The brain has only so much space devoted to the face detection and monitoring of social relations.

Who is trustworthy?

Who is your friend and who is foe?

Who are the leaders of the group and the importance of the following?

Monkeys with a small neocortex troops had little maybe five or six years, because that is all that can handle her brain.

More neocortex, more expensive, and the members of the Company, agreed and confidence - or no faith - and thus the larger the group.

Dunbar said the man had actually keep track of place in his brain about 150 people. You know more people than that? Course. You know their names and their faces be seen.

But Dunbar speaks of deeper knowledge - but remember your name when they passed on the street.

You learn and remember the relationships between these 150 persons, which takes a hell of a lot of brain power. 150 x 150 is 22,500 possible combinations. A powerful brain is necessary to keep track of all these possibilities.

Number of Dunbar is also no coincidence the same number as the basic unit of professional armies, from the Roman period.

This is the typical size of the Neolithic farming villages. If taken Hutterer 300 people in two villages of 150 an agreement divided.

So this is not a new disease in our culture, people seem about whether Brad Pitt will never marry Angelina Jolie, Lindsey Lohan was arrested again when and what the President and the First Lady wore to dinner with State owned British Prime Minister.

Our brains are designed to pursue the rich and powerful, as it is important to know what your group leader to do.

This means a name for himself in the newspaper, radio or television is not enough.

This name must be developed through the natural filter of the human brain, a filter, do not remember things go, but forget everything you can to make room for what is important for survival.

The name of your organization or client must be relevant and important enough in their lives decided for their brains to create a space to remember other name they thought was important to delete.