There is a simple answer, as you might think. We give money to attract in the market and customers, to our workplace, or through a website or even a window. We create the path and go in, but what happens after they go in? What services do you meet them? Marketing teaches our customers why they should choose us, customer service she shows why they should return.
As many of you know that my definition of marketing is somewhat different than the others. For the sake of clarity, let me share with you - I'm adventurous elements that are specific to customer service:
"Marketing is the process of teaching consumers why they choose your product or service over your competitors, and if you do that you are not marketing, is that easy to define the search for the correct key and procedures. ! to educate the right to use, and influence consumer message. companies make the mistake of thinking that marketing is just "one" thing, but marketing is all meetings of the consumer when it comes to your business, advertising, what they listen, to monitor the customer service that they receive, to take care of the access that you. Quite the marketing and the creation of the decision in the consumption or choose not only or repeat business. "
Customer service is the personal encounter, either by e-mail, phone or in person. How does personal experience, whether a customer loyalty that your workplace determines created.
Your marketing is in the door, but, to keep his service there? ¿Loyalty and commitment are created to do business with you on a regular basis?
While growing a business needs to constantly attract new customers, the focus and priority should be to please and to keep their existing customer base. Companies that fail to maintain and preserve customers ultimately fail.
Marketing brings a client, customer service keeps them coming back.
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