A good example is the wireless carriers; if you have a new contract that you sign a big discount or even a free cell phone. If you are an existing customer, you have the privilege to pay full price. Can anyone tell me please, the methodology for me? In this type of promotion not only push customers and existing customers to receive services elsewhere when his contract expires?
Maybe we need to rethink our marketing and sales, after all, many experts will tell you that's five times more profitable to spend money on marketing and advertising in order to retain existing customers, attract new customers. In recent years the importance of focusing on customer retention was not so important, the stiffness was natural. We shopped in our stores and neighborhood groceries. We had a personal relationship with our service providers and the idea of shopping at another store would never come to mind.
All this has now changed. Our stores our general, most sellers do not know that they exist. Not to mention that we now have the convenience of the Internet and make a lot of online store where you known for your e-mail. As a result, customer loyalty is gone and large companies and facades not able to millions of customers looking disloyal making them away.
However, it is not a solution. The sophisticated database technology and equipment has company dedicated to the production of tried loyalty allowed by database marketing programs. The creation of a database containing detailed customer information allows you to track your personal information and individual customer requirements. This allows you to provide better service and value. As the owner of the grocery store, based on information from more than 200 customers in the head, large hypermarket now pursue 20,000 customers through its customer database. With the effective implementation of customer databases, you will contact the customer to restore able, and successful customer loyalty, repeat sales and customer referrals increase.
To achieve the objectives of the program and databases of customer loyalty, the whole campaign should be designed and built for the customer. The exercise is effective only if the customer accepts and with a certain value, a portion of the database. If you do not see value in your program will be all their communications, coupons, promotions and newsletters rejected. His clients have been inundated with "junk" e-mail and spam e-mail, please send your campaign to the value.
A little added value strategies can use the following commands:
- Maps and programs to customers of special offers, discounts or preferential treatment members.
- Welcome, recognition recognition, sales, thanks statements.
- After-sales satisfaction and complaint inquiries and investigations.
- Event-driven communications in which the customer is really interested.
- Improvement and enabled client and service and post-sales technical support.
No comments:
Post a Comment